Online shop development – WooCommerce & custom development
An online shop only sells when technology, structure and design work together.
Your online shop from idea to go-live
I build e-commerce solutions that fit your range, are easy to use and grow with your business.
Whether your first own shop or a redesign (relaunch): I support you from choosing the platform through setup to going live – with WooCommerce/WordPress for flexible, fully customisable shops and custom development for demanding, very specific requirements.
WooCommerce or custom development – the right path
WooCommerce, built on WordPress, is ideal for most shops: affordable to launch, hugely extensible, easy to maintain – and as an open-source solution your shop belongs entirely to you, with no monthly licence fees. A custom development pays off when you need very specific workflows, your own features or connections to other systems (interfaces).
I deliberately rely on open, fully customisable solutions rather than closed website builders such as Shopify, Wix or Jimdo. That keeps you independent and flexible. Which path suits you depends on your range, budget and goals – in a short conversation I honestly recommend the most sensible option.
Built to sell – turning visitors into buyers
A good shop guides visitors smoothly from the product to the checkout (the final ordering step). Clear categories, focused product pages, trust elements and a lean checkout ensure that interested visitors become buyers.
- Clear product and category pages with all purchase-relevant info
- Lean, trustworthy ordering and payment process
- Payment and shipping methods to your requirements
- Mobile-optimised – most purchases happen on smartphones
- Search-friendly structure for product and category pages
Secure, compliant and extensible
E-commerce comes with legal requirements – from data protection to mandatory information and secure payment processes. I set up your shop in a technically clean way and provide a solid, maintainable foundation.
Your shop grows with you: new products, features or connections to other systems (e.g. inventory or shipping) can be added later without starting from scratch.
GDPR compliance & accessibility
In an online shop, data protection and accessibility are especially crucial. Under the German Accessibility Strengthening Act (BFSG, in force from June 2025) many shops must be accessible. I set up your shop technically so that it meets both requirements.
- GDPR-compliant checkout and customer accounts with minimal, secure data processing
- Cookie and consent management plus privacy-friendly integration of payment and tracking services
- EU hosting as well as a privacy policy, imprint, terms and right-of-withdrawal as mandatory pages
- Accessible ordering process: good contrast and clearly labelled fields and buttons
- Operable by keyboard and screen reader – including product images with alt text
- Aligned with the WCAG standards and the BFSG – for legally compliant, accessible selling
Ideal for
- Retailers who also want to sell online
- Manufacturers and brands with their own direct sales
- Service providers with bookable products or packages
- Existing shops in need of a redesign (relaunch)
How your online shop is built
1. Consultation & platform choice
We clarify your range, requirements and goals and choose together between WooCommerce and custom development.
2. Concept & structure
Categories, product structure, payment and shipping logic as well as the design are conceived.
3. Setup & build
The shop is built, designed, stocked with sample products and cleanly configured.
4. Testing & launch
After testing and joint approval your shop goes live – including an introduction to managing it.
How much does an online shop cost?
Costs depend on the platform, the number of products, the desired features and connections to other systems. A WooCommerce shop starts more affordably than an extensive custom development.
You receive a transparent fixed-price quote and a clear assessment of the running costs (hosting, maintenance, extensions).
Frequently asked questions about online shops
WooCommerce or custom development – which is better?+
There is no universal “better”. WooCommerce is the flexible, economical foundation for most shops; a custom development fits very specific requirements. Both paths are open, fully customisable and owned by you. Read more in the guide “WooCommerce or custom development”.
Can I maintain products and prices myself?+
Yes. You receive a system in which you can manage products, prices, stock and content yourself – including an introduction.
Is the shop set up to be legally compliant?+
I set up the technical foundations for data protection, mandatory information and secure payments. For legal review of the texts I additionally recommend specialist advice.
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Ready to sell online?
Briefly describe your range and your goals. I'll recommend the right platform and prepare a no-obligation quote for your online shop.